Archie Andrews is the original teenager of the comic and cartoon world,
charming comic-book readers since the 1940’s. When Arch and his
Riverside High School pals moved into the Saturday morning cartoon
world in the late 1960’s, the result was a major hit called The Archie Show
that also spawned a classic bubblegum pop music hit in “Sugar Sugar.”
This success led to Archie and the gang became a Saturday morning
fixture throughout the 1970’s. In the process, they inspired plenty of
merchandise, including the Archies dolls produced by Marx Toys in 1975.
The Archies dolls consisted of four characters—Archie, Jughead,
Betty and Veronica—all eight inches tall and made of plastic. They were
also articulated, right down to their “action flex” legs. Each was
dressed in appropriate high-school student clothes, and additional
Archies clothes could be bought to add variety. The male figures had
molded-plastic hair, but the female figures had rooted hair. Jughead
also sported an accessory: his famous ‘crown’ hat. Archies fans could
also buy a genuine Archie Jalopy to transport the gang around in style
and a vinyl carrying case to store the dolls.
Marx Toys only made the Archie dolls for one year, but these items
remain popular today with both toy collectors and Archies fans. In
fact, mint unopened Archies dolls can cost a collector up to $75 today.
For cool cartoon dolls, the Archies dolls definitely make the grade.
Archie Andrews is the original teenager of the comic and cartoon world,
charming comic-book readers since the 1940’s. When Arch and his
Riverside High School pals moved into the Saturday morning cartoon
world in the late 1960’s, the result was a major hit called The Archie Show
that also spawned a classic bubblegum pop music hit in “Sugar Sugar.”
This success led to Archie and the gang became a Saturday morning
fixture throughout the 1970’s. In the process, they inspired plenty of
merchandise, including the Archies dolls produced by Marx Toys in 1975.