Hasbro responds to Barbie with G.I. Joe, the world's first "Action Figure." NASA's high-profile space race inspires a constellation of new toys, with Major Matt Mason and Billy Blastoff leading the way. The Hoppity Hop bounces onto the scene, Nerf lets kids play ball in the house, Hot Wheels take off, Super Balls soar, and the Easy-Bake Oven revolutionizes the term "Playing house."