Lunchboxes in the 60s
Television
matures as the country is thrust into political conflict. Lunchboxes
keep pace, reflecting the rise of Saturday morning TV and contemporary
social values. The Westerns die out, making room for high-tech spy
shows and science-fiction series in prime time. The Space Age makes the
universe more tangible and by the end of the decade a man walks on the
moon. Aladdin, King Seeley and Ohio Art help the nation’s children
safely carry lunch to school, with Aladdin and Seeley splitting most of
the licensed product character boxes between them. From The Jestsons to Star Trek to The Man From U.N.C.L.E. to astronauts and campus queens, lunchboxes increase in popularity and sophistication of design. |
