Lunchboxes in the 50s Aladdin Industries makes the Hopalong Cassidy
lunchbox in 1950-the first character box ever produced-and a new
industry is born. Young WWII veterans now have families, and the baby
business is booming. Fueled by the invention of television and the
popularity of the Western, children across America toss the brown paper
bag in the garbage and start carrying lunch to school in metal boxes
decorated with anything from Disneyland to Roy Rogers.
Lunchboxes in the 50s